Naturally baked. Smart Choices Made Easy: 0 Grams of trans fat; 0 mg of cholesterol; 3 grams of fat per serving. When choosing a potato crisp, Baked! Lay's brand potato crisps are a smart choice because each serving has 0 mg cholesterol, 0 grams trans fat and 3 grams of fat. Baked! Lay's KC Masterpiece BBQ flavor Potato Crisps are one of over 100 smart choices made easy from PepsiCo. Combining a nutritious diet with exercise can help maintain a healthy lifestyle. Indulge sensibly with Baked! Lay's Potato Crisps.