Since 1970. Long-lasting. Natural. Cavity protection. Fresh breath. Fight for your right for fresh breath! Help banish bad breath between meals! Our toothpaste uses powerful natural flavor oils and a patent-pending botanical extract to help neutralize stinky VSCs (volatile sulphur compounds), which can be largely responsible for bad breath. The best part? Long-lasting fresh breath, without artificial ingredients. What makes a product good? At Tom's, it includes how we make it. No animal testing or animal ingredients. We share every ingredient, its purpose, and its source. Sustainable practices are a priority in every aspect of our business. No artificial colors, flavors, fragrance, or preservatives. We strive to maximize recycled content and recyclability of our packaging. 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Made in USA.